In 1979, John Paul DeJoria and Paul Mitchell first decided to launch a professional hair care system.
They envisioned a company established by hairdressers for hairdressers.

The Tea Tree Collection is formulated from an essential oil comprised of 48 organic compounds with natural astringent properties, providing the perfect balance of nature and innovation.

PM SHINES™ is a translucent, hydrating deposit-only, ammonia-free, demi-permanent professional hair color that provides shiny, healthy, beautiful hair.

The Modern Elixirs line utilizes custom-blended Activated Botanicals ™ - a patent-pending technology that draws on the most functional parts of plant extracts - and scientifically infuses them into the hair for treatment and onto the hair to enhance texture and shine.

Ultimate Face is designed to inspire the artist in all of us.  Collections are designed to mix, match, and layer, creating an infinite number of beauty transformations.  Ultimate Face is built on the belief that cosmetics should be about the individual, and should bring out the personal style and creativity.

John Paul Pet, LLC began with an idea to offer high end salon grooming products for pets. Mr. Dejoria's has longstanding interests and philanthropic support for numerous animal charities.

Tantowel® International was incorporated in 1998 as a result of Australian born, Lori Braun's, dream to create the ultimate self-tanning product. With the ever growing statistics of skin cancer, yet people's desire to look tanned never waning, self-tanners became an obvious and wonderful choice for people to achieve this without having to be out in the harmful rays of the sun.